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    Definition

    Visibility Score

    A Visibility Score is a composite metric combining factors like presence, position, and prominence to represent how visible a brand is across AI-generated responses.

    Why Visibility Score Matters

    • Raw mention counts can lie. If you're mentioned frequently but always last, that's not "winning." Visibility Score compresses multiple dimensions into one KPI that's easier to track over time.
    • **What typically goes into a Visibility Score:**
    • **Brand Presence** (how often you appear)
    • **Brand Placement** (how early you appear)
    • **Brand Position** (your rank among brands in the same response)

    Key Factors

    • Brand Presence across tracked prompts
    • Placement position in AI responses
    • Citation frequency
    • Perception quality (how you're framed)

    Action Steps

    • Monitor your Visibility Score over time to identify trends
    • Focus on improving weaker components (presence, placement, citations)
    • Create content targeting prompts where you're currently absent
    • Build third-party presence to improve overall visibility

    Frequently Asked Questions