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    Definition

    Share of Voice

    Share of Voice is the percentage of mentions a brand receives in AI-generated responses compared to competitors in the same category.

    Why Share of Voice Matters

    • AI answers often mention only a handful of options. Share of Voice tells you whether you're a "default pick" or a "rare cameo." It's one of the clearest competitive metrics for AI-driven discovery.
    • **How to calculate it (simple model):**
    • If you track 100 relevant responses and:
    • You appear in 40
    • Competitor A appears in 25
    • Competitor B appears in 20
    • Competitor C appears in 15
    • Then your Share of Voice is **40%**.

    Key Factors

    • Brand Presence across tracked prompts
    • Competitor activity and content quality
    • Third-party coverage and mentions
    • Content alignment with high-intent queries

    Action Steps

    • Track your Share of Voice vs competitors regularly
    • Identify prompts where competitors dominate
    • Create targeted content for gap areas
    • Build authority through third-party presence

    Frequently Asked Questions