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Definition
Prompt Tracking
Prompt tracking is monitoring responses to a defined set of queries (prompts) to measure brand mentions, citations, and changes over time.
Why Prompt Tracking Matters
AI responses shift as sources shift. Prompt tracking gives you a "visibility dashboard" rather than guessing.
Action Steps
- What to track:
- Mention rate and share of voice
- First-mention placement
- Citations and cited domains
- Brand perception phrases (adjectives + category association)