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    Definition

    Perplexity AI Search

    Perplexity is an AI-powered search experience that searches the web in real time, then summarizes findings and provides sources.

    Why Perplexity AI Search Matters

    Because it leans heavily on sources, earning inclusion on the right pages/domains can have an outsized impact on whether you show up.

    Action Steps

    • Don't block PerplexityBot in robots.txt
    • Create reference-quality content (definitions, comparisons, guides)
    • Be the best answer for questions in your category
    • Publish FAQ content that directly answers common queries