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    Definition

    Named Entity Recognition

    Named Entity Recognition (NER) is how systems identify names of companies, products, people, places, and other entities in text.

    Why Named Entity Recognition Matters

    • If your name isn't consistently recognized, you'll see:
    • Missed mentions
    • Merged identity with another company
    • Inconsistent naming in AI answers

    Key Factors

    • Generic brand names without disambiguation
    • Multiple versions of the brand name ("Acme AI", "AcmeAI", "Acme.io")
    • Conflicting third-party bios

    Action Steps

    • Use a single canonical spelling everywhere
    • Avoid too many product aliases for the same thing
    • Pair name + category repeatedly ("Brand is a ___ for ___")
    • Make your About + Product pages extremely explicit

    Frequently Asked Questions