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Definition
ChatGPT Search
Public websites can appear in ChatGPT's web search experiences; discoverability depends on access, clarity, and whether relevant crawlers are blocked.
Why ChatGPT Search Matters
Being discoverable in ChatGPT Search means your brand can be mentioned and cited when users ask relevant questions.
Key Factors
Crawler access, content clarity, and brand consistency all affect whether ChatGPT can discover and cite your pages.
Action Steps
- Don't block the crawler used for surfacing and citing content
- Publish pages that answer questions directly (definition-first)
- Be consistent about brand name, product category, and differentiators
- Create FAQ sections with clear, quotable answers