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    Definition

    Brand Safety in AI

    Brand safety in AI means protecting your brand from harmful, false, or misleading AI-generated statements across assistants and AI search.

    Why Brand Safety in AI Matters

    • Common risks:
    • Wrong feature/pricing claims
    • Association with competitors or controversial topics
    • Negative framing ("avoid X")
    • Misattributed reviews or incidents

    Key Factors

    • Consistency of information across web sources
    • Presence of canonical truth pages on your domain
    • Third-party descriptions and review content
    • AI's training data and retrieval sources

    Action Steps

    • Brand safety playbook:
    • Monitor high-intent prompts regularly
    • Fix the web signals: canonical truth pages + consistent third-party descriptions
    • Publish clarifications and "policy" pages where needed
    • Track sentiment and recurring phrasing