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Definition
AI Hallucination
An AI hallucination is when an AI system generates information that sounds plausible but is incorrect or unsupported.
Why AI Hallucination Matters
Hallucinations can misstate pricing, features, competitors, or policies — hurting trust and conversions.
Key Factors
- Inconsistent information across web sources about your brand
- Outdated or missing official documentation
- Conflicting third-party descriptions
- Lack of a clear canonical truth source
Action Steps
- Publish a single authoritative "truth source" page (facts, features, limits, pricing)
- Keep documentation updated and crawler-accessible
- Ensure third-party profiles match your official claims
- Monitor prompts that trigger wrong answers and fix underlying web signals
- Proactively address common misconceptions in your content